Redefining Automotive CGI with AI Precision
The Ford Equator, known in some markets as the Ford Territory, is a mid-size SUV developed by JMC-Ford in China. Available in two- and three-row configurations, it stands out for its bold design and versatility in the premium SUV segment.
The scene development and main idea were spearheaded by Max Salas, CGI Lead at AF, with post-production led by JP, Head of Visualization at AF.
A Fully Custom-Built CGI Scene
The creative vision was to build a 100% custom environment, crafted from the ground up to present Ford’s best-selling SUV in Mexico with a modern, sophisticated aesthetic. This required a meticulous 3D model preparation, precisely engineered lighting, and a 16-bit depth render to capture every detail with absolute precision.
The project then underwent an advanced post-production phase, where AI-enhanced finishing techniques were applied to seamlessly integrate all elements and elevate realism to extraordinary levels.
Advanced CGI Production: Precision, Realism, and AI Enhancement.
This project strengthens our expertise in digital automotive transformation, equipping us with the knowledge and tools to educate and empower marketing teams and creatives in embracing the future of content production.