Agency Innocean México Executive Creative Director Luis Casas Art Director Emmanuel Ortiz Account Supervisor Victor García Producer José Luis Gutiérrez
A Smart CGI Christmas with KIA & Innocean
KIA continues to shine as a leader in the Mexican automotive market, blending innovation with emotional storytelling. This special holiday project, created for KIA Mexico in collaboration with Innocean, brought the magic of Christmas to life through four hyper-realistic CGI images.
Crafting Fantasy
The entire setting was modeled from scratch, ensuring an unparalleled level of customization and detail. From the loft’s intricate architectural features to the smallest festive elements, every aspect was designed to embody the holiday spirit while meeting the agency’s precise vision.
The Concept
A modern two-story minimalist loft, crafted from wooden planks and concrete, sits gracefully on a green lawn surrounded by lush trees, exuding tranquility and warmth. A central Christmas tree, sparkling with ornaments and wrapped presents, radiates festive cheer. Nearby, a cozy firepit with inviting chairs beckons gatherings.
KIA’s vehicles seamlessly integrate into this idyllic setting, showcased through four hyper-realistic visuals: a lineup family shot and individual model portraits, blending sophistication with the holiday spirit.
The Workflow
Custom Scene Design: Fully customizable environments refined to match the campaign’s vision.
CGI Expertise: A 3D duo using Blender and its Cycles engine delivered unmatched detail with speed and efficiency, combining architectural and automotive specialization.
9.6K Renders: High-resolution 9.6K x 9.6K square renders for maximum adaptability and clarity.
AI Refinements: Advanced techniques enhanced textures and realism.
Specialized Post-Production: With over 12 years in advertising, our process delivers bold, high-impact colors for visually stunning automotive imagery.
The Visuals
Lineup Family Shot: A dynamic group shot featuring the Sportage (white), K3 (blue), Sonet (red), and Seltos (white). These vehicles stand proudly against the picturesque backdrop of the house, tree, and serene lawn, embodying sophistication and innovation.
Seltos: Framed with the house and festive ambiance behind it, the Seltos radiates a sense of boldness, perfectly complemented by the peaceful holiday atmosphere.
Sonet: Positioned just outside the house, this vibrant model exudes charm and confidence. The interplay between the vehicle and the architectural details emphasizes its dynamic spirit.
K3: Captured with the minimalist house and the glowing Christmas tree in the background, the K3 shines in a setting that symbolizes elegance and celebration.
The Result: Christmas with KIA
This campaign highlights KIA’s commitment to innovation and design, successfully delivering four hyper-realistic CGI images that showcase their exceptional vehicles in a festive, custom-designed environment. Each visual captures the perfect blend of technology and holiday magic, inviting connection and celebration. The seamless collaboration between Innocean and Automotive Fantasy ensured outstanding results, combining unmatched realism, efficiency, and a bold creative vision that brought KIA’s models to life.
