Kia Drive Tour 25
Commissioned by Innocean for Kia Mexico, the Kia Drive Tour 2025 campaign required a full CGI key visual to headline the national event. The image was designed to capture the dynamic, forward-looking spirit of the brand,combining realism, precision, and aesthetic clarity to reflect Kia’s new visual language and technological sophistication. Serving as the main hero image across digital and on-site materials, this render set the visual tone for the entire campaign.
Executive Creative Director Luis Casas Account Supervisor Victor García Agency Producer José Luis Gutiérrez AF Executive Producer Jorge Peña 3D Scene Juan Carlos Assets Modeling Eric Moreno Render & Visualization Maximiliano Salas Post Production & AI Emone Skillz
The scene was crafted entirely in CGI, allowing full creative control over every parameter—architecture, materials, lighting, and atmosphere. From the calibrated reflections on the bodywork to the scattering of confetti and subtle environmental shadows, each element was designed to evoke the warmth and authenticity of a real event. Every detail served a purpose: to make the viewer feel as if the Drive Tour was already happening, captured at the perfect moment of celebration.
