We were commissioned by INNOCEAN Mexico to create an ambitious visual campaign for KIA Mexico, utilizing cutting-edge CGI and AI to deliver 12 high-quality images that capture the essence and innovation of KIA's automotive design.
Executive Creative Director Luis Casas Associate Creative & Art Director Sergio Mendoza Art Director Miguel Chávez Account Supervisor Victor García Producer José Luis Gutiérrez
Smart Production with KIA & Innocean
KIA has established itself as a key player in the Mexican automotive market, driven by innovation and digital transformation. This project, created for KIA Mexico with Innocean, produced 12 hyper-realistic CGI + AI images in just 3 weeks. By leveraging AI, we optimized production timelines, processes, and costs, showcasing KIA's forward-thinking approach and Innocean's role in enhancing its digital journey.
The journey always begins with Digital Twins, the core of every production, and this project was no exception.
Thanks to KIA's innovative spirit, we started with 9 stunning CAD-level FBX files provided directly by the brand. Our team then took on the challenge of meticulously developing the remaining 3 models, ensuring they perfectly captured the unique design nuances tailored to the Mexican market.
To craft a cohesive visual narrative, we designed a fully CGI environment inspired by the brand’s vision for the campaign TVC.
This expansive digital world, set against mountainous heights with a broad asphalt surface and minimalist concrete architecture, served as the perfect canvas to showcase KIA’s models.
Materials and lighting are everything, and we know it.
In our calibrated environment, every material is precisely selected to interact seamlessly with light in any setting. This gives us absolute control over how each vehicle is presented, ensuring its lines and details emerge with unmatched realism. Our CGI expertise brings every car to life, capturing its true essence.
AI-generated characters tailored to the client’s needs, offering multiple options until the perfect fit is chosen and seamlessly integrated into the scene.
The final images were rendered at an impressive squared 9K x 9K resolution, providing the flexibility needed for multiple format adaptations.
To elevate the level of realism, we employed advanced AI upscaling techniques for our renders. This step introduced refined textures, natural imperfections, and enhanced reflections, resulting in highly detailed organic surfaces.
Discover HyperReal at HyperSpeed
