CGI FILM & KEY VISUAL
RAM 1500 Tungsten — A Fully Digital Journey from City Life to Hacienda Luxury.
The RAM 1500 Tungsten stands as the most luxurious offering in the RAM lineup — a truck that seamlessly blends uncompromising power with refined sophistication. Designed for drivers who seek both performance and prestige, the Tungsten edition features exclusive design elements, premium materials, and advanced technology.
Capturing this balance of strength and elegance was essential to the creative direction of the campaign.
Digital Mastery
TECH-DRIVEN CREATIVE
Automotive Digital Replica For The Mexican Market
Crafted by AF for the Mexican RAM team, the high-fidelity digital replica of the RAM 1500 Tungsten became the core asset of our production strategy. Designed for precision, scalability, and full creative control across animation, stills, and multi-platform outputs — all enabled by advanced creative technologies.
Human insight. AI-powered storyboard.
The entire storyboard was visualized through AI-assisted animation, enabling rapid prototyping and an accelerated creative workflow.
The narrative flows from a commanding sunrise over Mexico City, through dynamic rolling shots on urban and open roads, culminating at the gates of a Mexican hacienda.
Crafted For The Culture
We designed Mexican-inspired virtual locations to connect the RAM 1500 Tungsten with both urban sophistication and rural heritage. Every scene — from modern cityscapes to the elegance of the hacienda — was meticulously art-directed to reflect authentic aesthetics aligned with the premium identity of the brand.
Each environment was built within a flexible CGI framework, allowing real-time adjustments to architecture, landscapes, and compositions. This ensured that every detail aligned seamlessly with RAM’s brand identity and the strategic vision for the campaign.
The final hacienda scene was chosen as the hero beauty shot for both print and digital.
