TOYOTA 4RUNNER 2025: The Return of a Legend in CGI
After several years away, the legendary Toyota 4Runner makes a triumphant return to the Mexican market—reigniting the spirit of adventure that has defined its legacy for decades. To mark this milestone, Toyota Mexico commissioned a single, high-impact visual capable of capturing the vehicle’s commanding presence, technical excellence, and off-road DNA in one unforgettable frame.
The new Toyota 4Runner blends timeless durability with modern performance, featuring a robust body-on-frame construction, advanced off-road technologies, and a heritage that resonates deeply with adventure-seekers across the Americas. This image pays tribute to that legacy—rooted in the desert, reborn with power.
A Desert Storm, Rendered in Full Precision
To visually anchor the campaign, Automotive Fantasy created a hyper-realistic scene showcasing the 4Runner Limited in a moment of offroad acceleration, tearing through a desert landscape inspired by Baja California. Rendered in its signature Heritage Blue, the vehicle kicks up a cloud of finely detailed dust—capturing both motion and muscle with cinematic clarity. For this image, our team developed a digital twin of the 4Runner Limited, modeled with exact specifications unique to the Mexican market. This precise 3D representation allowed us to achieve full control over lighting, reflection, and physical response—ensuring that every line, surface, and movement was authentic to the real vehicle.
The shot combines real photographic backplates and a matching HDRI dome from our partners at Maground, ensuring seamless integration of light and reflections. Every detail was crafted with purpose, from tire deformation and dust simulation to the calibrated reflections across the bodywork.
