Brand: Toyota México Agency: Ferrer México
Creative Production: Automotive Fantasy ™ By JP1985 Studio
The Toyota Tacoma HEV is a significant addition to Toyota Mexico's lineup. This hybrid model, manufactured at the Guanajuato plant, combines a 2.4-liter gasoline engine with an electric system, offering 326 hp and 465 lb-ft of torque. It boasts a fuel efficiency of 12.9 km/l and off-road capabilities for adventures like the Baja 1000 Rally.
To capture its essence, we developed high-end CGI visuals, blending 3D models with real backgrounds under the aurora borealis. Precision and realism are key in showcasing Toyota’s innovations—because every great launch deserves images that match its impact.
We selected real photographic backgrounds from out partners from Maground that complemented the Tacoma and added northern lights to the skies, creating an aurora borealis effect.
This added a distinctive, electric blue tone to the images, aligning with Toyota’s hybrid electric vehicle (HEV) graphic line.
The result was three high-resolution images in a square format, showcasing the Tacoma HEV in remote and mountainous locations. Two images were static graphics, while one was a dynamic graphic showing the Tacoma traversing mountains with northern lights in the background.
These images were crafted with intense colors and rich details, presenting the vehicle with stunning realism and impact.