Brand: Toyota México Agency: Ferrer México
Creative Production: Automotive Fantasy ™ By JP1985 Studio
To bring the 2024 Toyota Tacoma HEV to life, we selected real photographic backgrounds that complemented the Tacoma and added northern lights to the skies, creating an aurora borealis effect.
This added a distinctive, electric blue tone to the images, aligning with Toyota’s hybrid electric vehicle (HEV) graphic line.
The result was three high-resolution images in a square format, showcasing the Tacoma HEV in remote and mountainous locations. Two images were static graphics, while one was a dynamic graphic showing the Tacoma traversing mountains with northern lights in the background.
These images were crafted with intense colors and rich details, presenting the vehicle with stunning realism and impact.