CGI Photography + AI Post Production
Agency: Ferrer México
Creative Production Automotive Fantasy ™ By JP1985 Studio
Hyper-Realistic Rally Powered by CGI and AI
Developed by Gazoo Racing, the Toyota Yaris GR bridges the gap between the adrenaline of WRC rally racing and everyday driving. With its all-wheel drive, powerful engine, and aerodynamically optimized design, it has become an icon in the compact sports car segment.
Recognizing this, Toyota Mexico emphasized the importance of delivering top-tier visual content that not only reflects the vehicle’s precision and performance but also retains the excitement inherent in its rally heritage.
Our solution utilized a streamlined workflow that combined real photographic backdrops, a 360° HDRI dome for accurate reflections, 3D vehicle rendering, and AI-enhanced post-production. This meticulous approach ensured seamless integration of all elements, achieving an unmatched level of detail and realism.
Ensuring Workflow Confidence
We presented a selection of photographic backgrounds to Ferrer, allowing them to choose the most suitable options for the campaign strategy. Once selected, we overlaid the vehicle in a clay render to facilitate a clear and structured approval process with the client.
This clay and background preview workflow provides a sense of confidence and transparency, ensuring that the only «surprise» in the final delivery is an outcome that exceeds expectations—an approach highly valued by clients.
This workflow underscores the power of combining CGI and AI to elevate automotive storytelling.
The final images highlight not just the Yaris GR’s performance and design but also the meticulous approach and commitment to excellence that define Automotive Fantasy’s work.